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OWL LABS EQUITY RESEARCH
PEP · SIGNATURE REPORT OWL-260729-PEP · JULY 29, 2026
SIGNATURE QUANT PROFILE · CONSUMER STAPLES
PepsiCo PEP · NASDAQ
Consumer Staples · USD listed
OWL VERDICT
BALANCED CASE
Grade B · Score 78 / 100
⚠ Failed primary financial screen
LAST PRICE
$142.86
▲ +2.2%
OWL FAIR VALUE
$174.3
+22.0% vs price
STREET TARGET
$168.27
+17.8% · 22 analysts
MARKET CAP
$195.1B
div yield 4.11%
P/E · P/B
18.3 · 8.8
ROE 40.4%
52-WEEK RANGE
133.7–171.5
now at 24th pctile
Investment Summary
01
Quality vs. price, measured. Quality axes (ROE 40.4%, op. margin 14.4%) score 30/40; value axes (P/E 18.3x, P/B 8.83x, EV/EBITDA, dividend) score 47/80. The composite 78/100 (grade B) is that arithmetic.
02
Smart money holds. 1 of 9 tracked 13F managers hold PEP — 1 adding, 0 trimming this quarter. Filed positions, not opinions (details p.3).
03
1 of 5 value strategies pass. Greenblatt Magic Formula admits PEP; the other 4 reject on their coded rules (details p.2).
04
What would change this report. Model fair value is $174.3 (+22.0% vs price); The verdict changes only when the data changes — screening reruns every weekday.
THE OWL VIEW
The data reads sound but not one-sided: composite 78/100 — 1/5 value screens pass; 1 of 9 tracked managers hold. We grade PEP B; the framework says the case is solid and price is the swing variable.
This report aggregates Owl Labs quant modules — 7-axis screener, 5 value strategies, 9 guru 13F filings, fair-value model, technical signals and news. All figures are measured from data sources as of the date above; sentences are rule-based templates (no generative claims). The score is a fitness test of reported fundamentals against today’s price — a screener, not a forecast; forward growth is not part of the score. Not investment advice.
PEP · SIGNATURE REPORT OWL-260729-PEP · JULY 29, 2026
Valuation — Five Value Disciplines
SECTION 02 OF 5
Each strategy is a mechanical screen coded from the discipline's published rules — a stock either passes or it does not. PEP passes 1 of 5. Verdicts are computed, not opined; the measured inputs are shown for audit.
STRATEGY
MECHANICAL CRITERIA
VERDICT
MEASURED INPUTS
Graham Defensive
Low P/E × low P/B composite screen
FAIL
P/E×P/B 162
Greenblatt Magic Formula
Earnings yield + return on capital, top 30%
PASS
E/P 5.5% · ROE 40.4%
Prasad Deep Value
Low P/B, low leverage, positive earnings
FAIL
P/B 8.83x
Simple DCF
OWL LABS EQUITY RESEARCH
PEP · SIGNATURE REPORT OWL-260729-PEP · JULY 29, 2026
Smart-Money Positioning — 9 Tracked Managers
SECTION 03 OF 5
Holdings from SEC 13F filings (latest period 2026-03-31; filed ~45 days after quarter end — stale by design). Weight = % of the manager's disclosed US long book. 1 of 9 managers hold PEP. These are filed positions — not the managers' opinions on this stock.
MANAGER
FUND
STYLE
WEIGHT
ACTION
STYLE LENS (RULE-BASED)
Warren Buffett
Berkshire Hathaway Inc.
Value
—
NO POSITION
Value lens: P/E 18.3x · P/B 8.83x
Ray Dalio
Bridgewater Associates, LP
Macro
0.1%
ADDED
0.1% of disclosed book · $16M
OWL LABS EQUITY RESEARCH
PEP · SIGNATURE REPORT OWL-260729-PEP · JULY 29, 2026
Tape, Catalysts & Risk Register
SECTION 04 OF 5
Technical Readout as of Tue Jul 28
RSI (14d)56.5 — neutral
MACD vs signal+0.66 above
MA20 / MA60$138.65 / $143.9
Cross stateNone
Distance to 52-wk high-16.7%
52-wk range position24th percentile
Day change+2.2%
OWL LABS EQUITY RESEARCH
PEP · SIGNATURE REPORT OWL-260729-PEP · JULY 29, 2026
Financial Record & Final Judgment
SECTION 05 OF 5
FISCAL YEAR
FY2023
FY2024
FY2025
Revenue
$91.5B
$91.9B
$93.9B
Operating income
$12.9B
$12.9B
$13.5B
Net income
$9.1B
$9.6B
$8.2B
Op. margin
14.1%
14.1%
14.4%
Net margin
9.9%
10.4%
8.8%
ROE
49.0%
53.1%
40.4%
20/20
Op. margin
10/20
EV/EBIT
4/20
Dividend
20/20
Attention
10/20
Composite (incl. adj.)78 / 100 · B
US universe rank#101 of 623 · top 16%
Value screens passed1 / 5
52-wk range position24%
Next earningsTBA
Axis weights are proprietary; axis names and raw scores are disclosed. Attention measures news & search interest — a crowding proxy, not a quality signal.
One-line read: Consumer Staples name scoring 78/100 (grade B), passing 1/5 value strategies, held by 1 of 9 tracked gurus.
Conservative discounted cash flow vs price
FAIL
Model $174.3 vs $142.86
Damodaran Relative
Multiples vs sector median, growth-adjusted
FAIL
P/E 18.3x · rev +2.3%
Fair-Value Bridge method blend, measured
Growth/quality-adjusted PER (w20%)$198.41
Analyst target (22) (w80%)$168.27
Owl fair value / share$174.3
Upside at $142.86+22.0%
MODEL INPUTS (DISCLOSED)
P/E · P/B18.3x · 8.83x
ROE (latest FY)40.4%
ROE (3-yr avg, normalized)47.5%
Revenue CAGR (2-yr)+1.3%
Band: CHEAP · justified-multiple model with quality/growth adjustments — an estimate, not a promise.
Sensitivity value per share
EARNINGS ↓ / MULTIPLE →
-10%
base
+10%
-10%
$160.72
$178.57
$196.43
base (measured)
$178.57
$198.41
$218.26
+10%
$196.43
$218.26
$240.08
Simple sensitivity (reference): ±10% arithmetic on the measured P/E-method value — earnings basis × fair multiple. Not a forecast; no projected figures are used.
Read this like a memo: the model says $174.3 and the Street consensus says $168.27 (22 analysts). The gap is the assumption set — both are computed from disclosed inputs above; underwrite the difference yourself.
Information only — not investment advice · Sources: exchange data · SEC EDGAR · DART · Owl Labs models
1 of 9 tracked managers hold PEP; net flow skews to accumulation (1 adding vs 0 trimming). These are filed positions, not opinions — the lens column restates each manager's public style against measured metrics only.
13F filings disclose US-listed long positions ~45 days after quarter end (latest period: 2026-03-31). "Style lens" lines relate this stock to each investor's public style using measured metrics only — they are not the managers' actual views.
Information only — not investment advice · Sources: exchange data · SEC EDGAR · DART · Owl Labs models
Measured state: RSI 56.5 (neutral), MACD above its signal, no MA cross is active. Read the tape as one input, not a verdict.
Catalyst Calendar
No confirmed earnings date in calendar
Every weekday — quant screening refreshscore update
Quarterly — 13F filing window (~45d after quarter end)13F refresh
Forward Signals (unscored) consensus data · never scored
Street target consensus$168.27 (22)
Implied upside vs price+17.8%
Next-quarter EPS estimate—
Next-quarter revenue estimate—
Shown for context, never scored: the composite grades only reported fundamentals. Forward numbers are third-party consensus — treat them as the market’s assumption set, not ours.
Risk Register
HIGH
Failed primary financial screen. Debt/liquidity gate not cleared — the composite grade carries a structural caveat (cover page).
MEDIUM
Drawdown state. Price sits -16.7% below the 52-week high (24th percentile of the range) — measured tape, not a judgment of cause.
WHAT THE BEARS MUST PROVE / WHAT THE BULLS MUST PROVE
Bears: that the measured quality base cracks — ROE 40.4% and op. margin 14.4% are what the score leans on. Bulls: less on price — the model's $174.3 sits +22.0% above; they must show the measured fundamentals hold through the next filings.
Information only — not investment advice · Sources: exchange data · SEC EDGAR · DART · Owl Labs models
Source: company filings (annual). Only reported fiscal years are shown — no forward estimates. ROE 40.4% · Net margin 8.8%.
News Digest RSS · external media
07/28 — Evelyn Partners Investment Management Services Ltd Has $1.70 Million Stock Holdings in PepsiCo, Inc. $PEP (MarketBeat)
07/28 — PepsiCo and Target: The Dividend Aristocrats Trading Cheap Right Now (TIKR.com)
07/27 — Coca-Cola Q2 Preview: Stock Near All-Time Highs, Will Outperformance Vs. Pepsi Continue? (Benzinga)
07/27 — PepsiCo Stock is Down 21% From Its High. Here’s Why. (TIKR.com)
External media — accuracy rests with each outlet.
Methodology & how to use
Every number in this report is measured — pulled from the screener database, SEC EDGAR 13F filings, DART disclosures, company financials, or deterministic models (justified-multiple fair value). Sentences are rule-based templates bound to those numbers; nothing is generated, so nothing is hallucinated. Axis weights and the sector adjustment are proprietary; axis names, raw scores, and every input above are disclosed for audit.
Known limits, stated plainly. ① Backward-looking — the score grades reported fundamentals and today's price; future inflections (a cycle turn, next year's earnings) are not scored and appear only as unscored context (street target, catalysts). A low score can mean "great business, full price". ② The composite is this framework's ranking, not an absolute quality of the company. ③ 13F covers US-listed holdings only. Use the report as a screener; pair it with your own forward and qualitative work before acting.
B
BALANCED CASE
Final judgment. PEP scores 78/100 (grade B) — rank #101 of 623 in the US universe. Axis split: quality 30/40 · value 47/80 · attention 10/20. Model fair value $174.3 (+22.0% vs price). The verdict changes only when the data changes.
Grade rubric: A 85+ (top conviction basket) · B 65+ (sound, price matters) · C 45+ (no rush) · D below (weak case). The verdict changes only when the data changes — next screening runs every weekday.
Owl Labs is an online information provider. This document is compiled from public data sources (exchange quotes, SEC EDGAR 13F, DART filings, company financials, news RSS) and Owl Labs quantitative models. It is not investment advice, not a solicitation to trade any security, and past data does not guarantee future results. Figures may differ from real-time values. Final investment decisions and responsibility rest solely with the investor. Unauthorized redistribution prohibited.
